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Market Analysis

A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

This article first look at what we mean exactly by market analysis before looking at how to make a good one for your business plan.

Financial Data

Financial data consists of pieces or sets of information related to the financial health of a business. The pieces of data are used by internal management to analyze business performance and determine whether tactics and strategies must be altered.

People and organizations outside a business will also use financial data reported by the business to judge its credit worthiness, decide whether to invest in the business, and determine whether the business is complying with government regulations.

Accounting Service

Accounting service companies provide a full range of services from payroll to collecting accounts receivable to bookkeeping and accounting processes. Small business owners are attracted by the projected savings in employee costs and additional savings in their time, which is better spent on their company's core business activity.

Additional services available through an accounting service include processing accounts payable, issuing payments and producing monthly reports. Accounting services typically process payments and produce their reports faster than a small staff can and keep information timely for those who monitor costs, procurement and inventory.

Overall Evaluation

In formulating the GPA, all courses for the student are weighted the same. This is generally not the case in scientific studies. Consider, for example the case of baking POUND CAKES. There might be three objectives such as TASTE, MOISTNESS, and SMOOTHNESS that are important. But these criteria of evaluation may not all be of equal importance. How do you decide which one is important? This is generally done subjectively, by project team consensus.

Unlike GPA or Figure Skating, the criteria of evaluations in engineering and science are generally different (say psi for pressure and inch for length, etc.). When units are different, they cannot be combined easily.

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